Rocksolid Floors, a Rustoleum Brand, provides a variety of tough coating products available through multiple retailers.
Branding – Visual Identity Guidelines
Description: The brand guidelines were established to maintain consistency when working with a variety of retailers and service providers. The guidelines are comprehensive and include logo usage, typefaces, color palettes, print, digital, packaging and a full arsenal of icons to highlight product features and benefits.
Packaging
Description: RockSolid Floors packaging was a great success and integral part if its overall brand. It’s bold graphics and extensive use of icons made it stand out on the shelf. This packaging was built through Inventiv Designs and my role included art direction, graphic design and prepress.
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