Williams Architectural Products manufactures premium powder-coated aluminum picket railing systems for decks, patios and swimming pools with low-maintenance living in mind.
Print – Product Guide
Description: The Williams product guide is a living document that has evolved with product development. Along with all current products, it contains specifications, project planners and ordering information. My involvement includes art direction, design and builing of all content.
Packaging/POP Display
Description: Shown is a partial sampling of the Williams packaging. The main objectives are to stand out on the shelf, show the beauty of the product and highlight the features and benefits. The unique package shape helps to draw attention and the extensive use of blue separates it from the competition.
Web Design
Description: I originally designed the Williams Railing website, kept content up to date, then gave it un updated look a few years later. Using the Joomla platform, I redesigned the home page, updated product images, added additional pages and content. The site is fully responsive and SEO friendly.
Visit Williams Railing to view the site live.
Ads/Promotion – Postcard
Description: The Williams postcard was used to promote aluminum railings to contractors at Menards. My involvement included graphic design and building of all content.
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